Optimizely on LinkedIn: The big book of experimentation (2025)

Brooks Running managed to see an 80% decrease in their return rate after optimizing beyond the conversion rate with Optimizely....but what does it mean exactly to optimize beyond the conversion rate?It means focusing on the customer experience to protect the bottom line, which is done by shifting from A/B testing to personalized experiences for different customer segments.Check out the full story here to see how you can follow in their footsteps: https://lnkd.in/drQZgcCU

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Did you know that 71% of consumers want personalized experiences from brands and 76% feel frustrated when that doesn’t happen?🤔 Product recommendation quizzes are a great way to unlock the power of personalized shopping. 🔓 In our latest blog, we explore how a well-crafted quiz not only helps customers find exactly what they need but also enhances your brand's engagement and conversion rates.📈 Plus, we’re looking at some best practices for creating quizzes that offer targeted product recommendations and collect valuable zero-party data.Ready to boost your customer experience and drive sales? 🚀 Learn how to build your perfect quiz now! https://lnkd.in/e5DgTPGm

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Multi-action customer journey: A strategy that motivates customers to engage with a brand through a digital trail of action-based milestones. Offer Rewards through gamified mechanics to increase engagement. Wondering how to launch such an extensive mobile-first campaign? We've got you covered: View the use case here 👉 https://buff.ly/3ukIpIg #EngageToWin#GamifiedRewards#UnlockTheFun#MobileGamification#DigitalStampCardRevolution#Vouchermatic

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AI-native solutions get the right products — whether new or not — in front of your customers at the right time.The result?A personalized product search and discovery experience that:🧑💻 Reduces the manual workload of your merchandising team🛍️ Streamlines the customer shopping experience😃 Increases customer satisfaction📈 Boosts your bottom lineLearn how an AI-first engine can help you return the best result sets of new and existing products to hit important business metrics here: https://bit.ly/49Q8F0e#ecommerce #productcatalogs #productdiscovery

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When it comes to marketing, timing is everything. 🕐 Cordial's latest blog post explores why real-time data is essential for seizing upsell opportunities and creating personalized, meaningful customer experiences. Check it out!

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0.5 seconds –That’s how quickly people can judge your website. If you don’t want them to get the wrong first impression, read about the psychology behind customer decisions and how to craft customer-centered digital journeys. Behind The Click arrives on APRIL 15!Learn more: https://lnkd.in/gtTFdryn

How to use ads at different stages of the customer journey:

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Multi-action customer journey: A strategy that motivates customers to engage with a brand through a digital trail of action-based milestones. Offer Rewards through gamified mechanics to increase engagement. Wondering how to launch such an extensive mobile-first campaign? We've got you covered: View the use case here 👉 https://buff.ly/3ukIpIg #EngageToWin#GamifiedRewards#UnlockTheFun#MobileGamification#DigitalStampCardRevolution#Vouchermatic

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Want to optimize the full customer journey? 🌟 GA4’s Conversion Paths Report gives you the insights you need! How it helps:- Discover which channels initiate, assist, and close conversions.- Get metrics on Conversions, Purchase Revenue, Days to Conversion, and Touchpoints to understand each step better. 🔍- Leverage this powerful report to refine your strategy and maximize impact.🚀 Ready to navigate your customer’s path to success?#ga4 #conversionpath #customerjourney #attributionmodels #digitalanalytics